Trag die Tasche needed a clearer way to capture complex made-to-order bag specifications. Siri built a visual web configurator guiding customers through materials, sizing, and branding before enquiry.
The existing custom-order journey depended heavily on conversational specification gathering. Because every customer could request a different combination of materials, dimensions, colors and branding, Sales staff had to interpret and consolidate information before a quotation could be prepared.
A lightweight, six-step web configurator was engineered to guide customers from product selection through visual customization and final enquiry submission. The experience combines structured inputs with immediate visual feedback, while keeping the underlying request data consistent for the sales team.
| Operational Dimension | Legacy Process | Digital Solution |
|---|---|---|
Material selection | Verbal or email description; sales interpretation | Categorized visual selection across five customer-facing material families |
Size specification | Dimensions described in calls or emails | Direct width, length and height input captured with the request |
Branding & color | Logo emailed separately; colors described manually | Per-zone color selection, logo upload and placement control |
Text imprint | Requirements manually transcribed | Font, size, color and position controls |
Order intake | Inbox-based and unstructured | Single structured submission covering contact, product specification, quantity and delivery date |
Through a purpose-built web configurator, Trag die Tasche modernized the front end of its custom bag ordering process. The solution combines an intuitive visual customer experience with structured specification capture, helping the business reduce sales-cycle friction, improve the completeness of incoming enquiries and establish clearer expectations before production discussions begin. Customers can work through material, dimensions, handle style, colour, and branding choices in a guided flow rather than relying on unstructured phone or email descriptions. This gives the sales team a clearer starting point for reviewing feasibility and preparing quotations.
For a highly customizable, long-lead-time wholesale product, the central value is simple: capture the customer's intent clearly and consistently at the earliest possible stage. By making complex choices easier to compare, the configurator reduces ambiguity before minimum quantities and production lead times are discussed.
Let's build a scalable, secure and high-performance solution for your business.
Enquire Now
